One good review attracts one or more consumer experiences, and the chain goes on. Online directories let consumers post online reviews in real-time. This improves the chances of non-targeted businesses to get a customer footfall. Online directories improve a business’s chances of discovery by showing the closest results against a general keyword.įor example, if a consumer has searched for ‘cocktail bars’ in place of a name of a particular bar, the directory will show all relevant cocktail bars. Most first-page results by Google are businesses that are listed in online directories. Online directories help a business stand out in search engine rankings. For instance, according to a study by Comscore,ħ8% of local mobile searches resulted in purchases within a few hours. Greater accessibility results in increased exposure for businesses it has also been backed by various studies. Most directories make use of GPS to show accessible businesses nearby. This way consumers are able to make better choices for themselves quickly and efficiently.Īnother important aspect of online directories is the orientation of local results. Unlike the old printed directories that would only list business names and addresses, the digital directories share reviews, business comparisons, and much more. The directory will show me filtered results of parlors offering a haircut.

The listing is done to help consumers find what they are looking for.įor example, if I need a haircut, I’ll search the online directory with the keyword ‘haircut’. What are online directories?īefore we jump into the listings, let’s talk about online directories - and their benefits - for a little bit.ĭirectories are online websites (call them digital Yellow Pages) that list businesses and classify them under certain categories. There are, of course, many more online directories that you can utilize,īut the following seven directories that we are highlighting in this article can help you get started right away. We are going to list and describe 7 online directories that you can submit your business to. In this blog post, we are going to simplify that process of getting started for you. However, if you are just a beginner in local SEO and don’t know where to start from, things can be a bit overwhelming. When it comes to local SEO, submitting your business to various online directories is one of the most effective ways to build your online presence and improve your search engine rankings.

Local yellow pages